Google has released its first AI-powered advertisement. In the ad, a toy turkey plans its escape from Thanksgiving using artificial intelligence. The commercial was entirely generated by AI.
Google has aired its first TV commercial prepared entirely with artificial intelligence. The campaign stars a toy turkey character named “Tom the Turkey.” The character makes escape plans from the Thanksgiving festivities using Google’s AI-enabled search engine.
All the visuals, text, and narration for the ad were produced using AI tools. Google aims to showcase both its new search technologies and the power of AI in content creation.
The decision not to use human characters in the ad was reportedly made to avoid the unsettling effect of artificial faces.
By not specifically highlighting the phrase “Made with AI,” Google is drawing attention to the creativity of the content.
This campaign is a sign that creative content production with AI will become more common in advertising. This move by Google, while transforming production processes, also brings new debates about ethics and transparency.
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